I had the opportunity to work for one of the most biggest pop Icons in Romania, while working at for MediaPro Music, at MCT Media.
Loredana Groza is a famous popstar in Romania and in the Eastern part of Europe. I was assigned to develop the visual identity for Loredana Groza's "Tzuki" Album.
This project consisted in:
- developing a visual identity for the album title.
- creating the album cover artworks and the booklet design.
- a mini-website specially designed for the album cover launch.
I had the challenge of reflecting visually and in a vivid manner the multicutural & multi-ethnic nature of her music (pop music with strong balkanic influences).
Tzuki - Loredana Groza's Album held the record for sales in the company's archives as
soon as it was launched on the market.
Tzuki - Loredana Groza's Album held the record for sales in the company's archives as
soon as it was launched on the market.
The logotype which I've developed as her visual identity for her new album, became also the emblem for her clothing line.
